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Posted: 01 Mar 2022 00:00

How to know which research method to use

Brevi Assistant
Brevi Assistant

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Did you know that some of the most popular methods for conducting research include surveys, interviews or focus groups, to mention a few?

 

Whether you are a student, educator or a professional in another field of expertise, deciding on which approaches to use can get tricky if you are unsure how a certain method can enhance your findings.

 

Even when breaking down research into its most basic categories – qualitative, non-numerical data versus quantitative, numbers-based information –it is important that you dig even further to truly ensure your research is on track.

 

In today’s blog, we will be looking at tips on how to know which research methods to use – and how using the Brevi app can also enhance your findings.

 

First, let’s look at the first consideration when deciding on a research method.

 

1. Consider your goals

Are you simply doing research for a classroom project or something that you can add to your portfolio for future career opportunities? Or are you actively looking for information that you can use in the classroom and put into a concise document that can be updated often? Alternatively, are you a professional that needs to conduct research on competitors that includes offline and online information?

 

In some cases, such as the latter, looking at both the “numbers” as well as customer experiences would make sense; in a classroom orientated task, the approach might be more solutions-guided towards student experiences and how to enhance the learning experience.

 

2. Have a look at the tools at your disposal

When choosing a research method, there are some constraints that could influence the path you choose, including access to data, funding (especially when researching in a professional capacity) and limits on available time.

 

However, when you carefully assess how you can get the data you want easily (say, via surveys or face to face interviews), look at viable funding options and how you can save time through the use of technology, getting your research off the ground will be easier.

 

3. Decide whether quantitative, qualitative or a mix of both are needed for your research

So, now that you have determined your goals and the tools that you have available to use, you need to decide which research method category will work best for your unique case.

 

In its most basic explanation, a quantitative approach works best if you need to test or confirm a certain fact (for instance, whether longer school breaks can increase student productivity). Qualitative research would be better if you are researching more emotionally driven concepts that delve into certain experiences.

 

Furthermore, if your research needs to combine the two categories, such as looking at concrete data as well as user experience, then consider a wider scope in your approach.

 

The bottom line

Ultimately, your research – no matter on which level you are conducting your process – needs to be geared towards achieving your primary goals. So, ensure that you have an outcome-based mindset from the start!

 

Did you enjoy reading our blog? Be sure to watch this space, as we will be sharing more information on this platform!


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